Do I need to pick a niche as a travel advisor?
How to choose a travel agent niche, with examples, the four tests a niche has to pass, and an honest answer on what to do if you are not ready to pick one yet.
Oliver Catt · 5 min read
Read the articleWhy your travel agency does not show up on Google, what moves the needle, and an honest answer on how long SEO takes before it produces a single inquiry.
Most travel advisors do not need a forty-page business plan. Use the one-page version that works, what to put in it, and when the formal document is required.
Travel agent name ideas plus the four tests a name has to pass, the trap that makes most agency names age badly, and the checks to run before you commit.
Travel agent certification: optional credentials, mandatory local requirements, and how to decide which training will actually help your travel business.
Learn how to start a travel agency in your first 90 days: set up the basics, build a follow-up habit, meet local requirements, and find your early focus.
How to grow a travel agency from first bookings to a real business, covering the first 90 days, niching down, referrals and what growth should mean.
Busy is not the same as healthy. The advisors who last are the ones who look past booking volume to margin, repeatability and time.
New articles on lead generation, marketing, sales, systems and AI for independent travel advisors. No noise, no filler, just the work.