Scripts + follow-up sequence templates
The Enquiry-to-Booking Script Pack
What to say at the four moments most bookings are actually lost.
Before you start
Most lost bookings are not lost to a competitor. They are lost to silence, or to a vague moment where a client needed a clear next step and did not get one. These four scripts cover the moments that decide whether an enquiry becomes a booking: the discovery call, the follow-up sequence, the objection, and the decline. Adapt the exact wording to your own voice; the structure and the moment each one covers should stay.
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More resources
- Sales
Client email sequences
Welcome, nurture and follow-up sequences you can brand and load into your CRM.
Email templatesMomentum - Sales
Discovery call question bank
The questions that qualify enquiries and surface the real trip budget.
WorksheetAll stages - Sales
Follow-up framework
When to follow up, what to say and how to close the loop without chasing.
FrameworkMomentum
Take it further inside C.A.T.T.
The live Events calendar runs regular hot seats on exactly this: bring a real discovery call, quote or objection and leave with a plan for it.